[Nettime-nl] Video Vortex Workspace December 18 – 22: FattoriaMediale

[Marieke Istha <istha@montevideo.nl>]

Video Vortex Workspace

FattoriaMediale
December 18 – 22

Opening hours: Tuesday - Saturday from 1:00 - 6:00 p.m.

FattoriaMediale presents two FattoriaMediale projects in the Video 
Vortex Workspace: Trading Mercator Stories and the Placewear Project.

Through these projects we intend to provide the audience (residents as 
well as visitors) with an impression of the Baarsjes and the Bijmer 
neighborhoods which differs from a guided tour led by a person or 
suggested by a book. Our approach aims at fostering and supporting 
social debate and interest in the areas and eventually hopes to 
stimulate community discussions and awareness. It may also encourage a 
new style of tourism designed for multicultural and disadvantaged 
neighborhoods.

Both projects are powered by the Placeware, an open source software 
platform developed by FattoriaMediale in order to deliver it multimedia 
location aware experiences to the public.

Trading Mercator Stories
The Trading Mercator Stories (TMS) project is a place based narrative 
experience that combines stories and places through a location aware 
mobile display platform. The aim of the TMS project is to communicate 
the atmosphere, characters, personality and needs of the Baarsjes, a 
specific urban neighborhood of Amsterdam, characterized by it 
multicultural population and poor reputation in the media. By 
interpreting the community's voice, anecdotes and local color, TMS 
intends to portray the neighborhood’s stories from the grassroots as 
opposed to the big-issue histories reported by books and tour guides. 
TMS aims at interpreting the complex fabric of the neighborhood to 
uncover its rich and vibrant multiculturalism which flourishes despite 
its disadvantaged reputation.

Trading Mercator Stories video's are produced in association with:
Can Oskay, Adem Ozkaya, Hajar Makboul, Youssri Daoudi, Oguz Aogan, Erwin 
Adriaens (Workshop by Shivalinge), Lotje Terra, Manon Peters, Floortje 
Zonneveld, Fem Petraeus, Beer van Geer, Simon Muskitta (Students HKU, 
InsideOut seminar)

http://www.tradingmercatorstories.nl/

Trading Mercator Stories is a FattoriaMediale project funded by Digital 
Pioneers and the Amsterdams Fonds voor de Kunst. Trading Mercator 
Stories was realised with the help and collaboration of Lesley Moore, 
Mercatorplein Library, Stichting Beeher, Stichting Shivalinge and the 
KHU students from the InsideOut seminar.

Placewear project
Experience Amsterdam’s Southeast the multimedia way. Your tour guide is 
a smartphone that presents short audiovisual story fragments. Placewear 
connects places with the memories and local anecdotes of the Bijlmer 
inhabitants, changing viewer's impressions of this neighborhood forever. 
The Placewear project was developed as a commission to media artist 
Valentina Nisi as part of the Imagine IC tracks and trails series.
The audiovisual stories were produced in collaboration with Pierre 
Heijboer, Floortje Zonneveld, Mike Cijntie, Jaap de Vidder and Lisa Hartog.

http://www.placewear.nl/

Placewear is realized by Valentina Nisi in collaboration with 
FattoriaMediale and Lesley Moore.
Sponsored by SKOR, Amsterdams Fonds voor de Kunst, Stadsdeel Zuidoost, 
Fonds Europese Unie.

FattoriaMediale is a non-profit foundation managing its own research 
agenda, art projects, and events. It focuses on digital media and 
culture to provide novel and thought provoking experiences. The 
foundation was set up in 2006 by Valentina Nisi and Martine Posthuma de 
Boer, as a follow up to a successful collaboration in the Locating 
Stories workshop at the Virtueel Platform

Valentina Nisi is originally a visual artist, but has been focusing on 
narrative and new media the past 7 years. She has completed a PhD on 
interactive narrative for mobile technology at Trinity College Dublin 
(TCD). She worked as a researcher at MIT Media Lab Europe and TCD from 
2000 till 2006 and then moved to Amsterdam to develop her first 
screenplay at the Binger Film Lab during the spring 2006 screenwriting 
course. Since then she has been working as a freelancer in the area of 
new media and location based stories.

Martine Posthuma de Boer is a cultural producer with a focus on the 
intersection of new media, education and society. Currently she works 
for Cinekid as a producer in the educational department. Her current 
focuses are innovation in new media and education and international 
networks. Previously Martine worked as a program manager at Virtueel 
Platform, a network for new media and culture in Amsterdam, the 
Netherlands. She has also worked freelance on cultural new media projects.

The third member of the foundation is Ian Oakley. With a background in 
both psychology and computer science, he spent three years at Media Lab 
Europe (2001 through 2004) and collaborated with Valentina on an 
interactive narrative project entitled the Media Portrait of the 
Liberties. Subsequently he has divided his time between two research 
posts in South Korea, where he studied multi-modal interfaces, and a 
healthy amount of rest and recreation in South America, Australasia and 
Asia. Ian has recently taken an assistant professorship at the 
University of Madeira as part of a large-scale joint project between 
Carnegie Mellon University and a range of institutions in Portugal.

http://www.fattoriamediale.org/


--

Marieke Istha
Communicatie
istha@nimk.nl

Nederlands Instituut voor Mediakunst
Keizersgracht 264
1016 EV Amsterdam
T 020 6237101
F 020 6244423
www.nimk.nl <http://www.nimk.nl/>

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*_PROGRAMMA
_**Video Vortex.2
*8/12/2007 – 3/2/2008
*Video Vortex.2* is een vervolg op de tentoonstelling Video Vortex 
waarin gereageerd werd op het Web2.0 fenomeen. /
Gesloten van 23 december 2007 t/m 7 januari 2008. /*
Video Vortex.2* is a sequel to the Video Vortex exhibition that 
responded to the Web2.0 phenomenon. /
//Closed December 23, 2007 through January 7, 2008./


/
/

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