|   eBusiness Intelligence Stocks - Slicing and Dicing 
                  Data  There are 
                  essentially two ways to manage in times of economic 
                  uncertainty.  Duck and 
                  cover or duck and analyze. I'm 
                  betting that the vast majority of corporations will eventually 
                  choose the latter. In other 
                  words, one of the best ways to survive the current economic 
                  slowdown may be to invest in business analysis tools that help 
                  drive profitability and give corporations a clear real-time 
                  view of their existing systems. Thus, 
                  tools that help tie together existing legacy systems will 
                  prove to be invaluable- now and well into the future. 
                   That's why 
                  I find it likely that corporations - from large to small- will 
                  suck it up and continue to invest in an area frequently known 
                  as eBusiness Intelligence software. They 
                  really have no other choice.  While 
                  companies in this sector have watched their valuations implode 
                  along with the rest of software stocks, this is a group poised 
                  to rebound strongly as the IT spending environment begins to 
                  improve. In fact, 
                  FAC Equities believes that the market for eBusiness 
                  Intelligence software is now at less than 10% of full 
                  penetration and will grow 40% over the next five years.  
                  That's solid growth to ride.  With this 
                  in mind, then, I decided to take a look this week at Business 
                  Objects, Hyperion Solutions and Cognos, three of the most 
                  well-known eBusiness Intelligence players. Let's take 
                  a closer look under my analytical microscope and see what I 
                  found out.  Business Objects [BOBJ]
 Founded in 
                  1990, Business Objects has emerged today as arguably the 
                  largest business intelligence software provider in the 
                  industry.  The company now has more than 13,100 customers 
                  in over 80 countries, ranging from technology companies 
                  like AT&T [T], Redback Networks [RBAK] and 
                  Verizon [VZ] to Old Economy blue chips like Goldman 
                  Sachs [GS] and Dresdner Bank.  The company's 
                  wildly popular flagship product, BusinessObjects, gives 
                  customers a real-time view of key business metrics across 
                  their business.  While the 
                  current IT spending funk has definitely eaten into the firm's 
                  near term growth opportunities, Business Objects is still 
                  humming along quite nicely.  For the most recent quarter, 
                  sales grew 35% to $98.3 million, while profits jumped 50% to 
                  $7 million or 16 cents per share.  Business Objects 
                  expects to report sales of $420 to $430 million for the year, 
                  which would still represent healthy 20% annual sales 
                  growth.  On the earnings front, BOBJ expects 2001 EPS to 
                  be in the range of 71 to 75 cents per share. Valuation 
                  wise, Business Objects is clearly a gamble at current levels, 
                  but an interesting one at that.  At a recent price of 
                  $26, BOBJ checks in with a forward 2001 P/E of roughly 35 with 
                  still respectable 10-11% earnings growth projected.  More 
                  importantly, EPS is expected to pick up and grow 30% to 94 
                  cents per share for 2002.  If one believes that the worst 
                  is already behind software stocks in general (as I do), then 
                  now is the time to scoop up BOBJ as it hovers near its 52-week 
                  low.  Hyperion Solutions [HYSL]
 Much like 
                  Business Objects, Hpyerion provides managers with software 
                  that helps analyze the disparate data found across the 
                  enterprise.  More than 6,000 companies, including 86 of 
                  the Fortune 100, currently use the company's technology 
                  solutions.  Unlike Business Objects, though, the past 
                  year has been quite a bear for the company's employees and 
                  shareholders as it struggles to close new sales.  Not 
                  surprisingly, then, Hyperion announced plans last month to 
                  fire 15% of its staff as part of a broad restructuring 
                  effort. The U.S. 
                  "economic slowdown" has clearly been in full effect at 
                  Hyperion.  Sales grew only a sluggish 4% to $130 million 
                  in the most recent quarter, as software license revenue 
                  actually declined from $62 million to $55 million.  
                  Hyperion is definitely in more than just a macro-economic 
                  induced rut.  The firm's bottom line also took a big step 
                  backwards last quarter, as the company reported a quarterly 
                  loss of $1.3 million, compared to profits of $6.6 million last 
                  year.  On the 
                  plus side, Hyperion still has a sizeable war chest in its 
                  possession, having ended last quarter with $222 million in the 
                  bank.  With HYSL shares having now declined from a 
                  52-week high of $35 to a recent price of $15.50, roughly half 
                  of the stock's capitalization is now backed in cash.  
                  However, with Hyperion expected to report flat sales and 
                  negative earnings growth for the year, I have trouble seeing 
                  the clear catalysts that will move this stock significantly 
                  higher in 2001.  
                  
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 Cognos 
                  [COGN] Ottawa, 
                  Canada based Cognos has also found itself experiencing very 
                  Hyperion-like trials and tribulations lately.  The 
                  company surprised analysts last month when it announced that 
                  at best it would breakeven in its fiscal first quarter, but 
                  that an operating loss of $4 million was possible.  Wall 
                  St. had been expecting a profit of 4 cents per share.  As 
                  part of the news, Cognos also announced that it would fire 300 
                  workers or roughly 10% of its total workforce. This first 
                  quarter earnings warning came only three months after the 
                  company issued a profit warning for its fiscal fourth 
                  quarter.  Thus, saying that analysts' 2001 earnings and 
                  revenue projections look suspect to me right now would be an 
                  understatement.  This much I do know.  Wall St. has 
                  sliced COGN's 2001 EPS estimate from 83 cents to 44 cents in 
                  only the past 90 days! Cognos announced Thursday that it now 
                  expects to post fiscal 2002 earnings of 43 cents per share. 
                   Trying to 
                  find a positive side to COGN right now amidst its earnings 
                  warnings and other problems isn't easy right now.  After 
                  all, 14 analysts currently all have a HOLD (read- SELL) rating 
                  on Cognos! Further, the company reported a first quarter 
                  decline in both sales and earnings.  Until I see if 
                  Cognos can actually come through the first quarter and meet 
                  its numbers - not warn again- then I see no reason to play 
                  with COGN. BOBJ is hands down the best play in the space 
                  now.
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